It's a new day, a new time. If you want to exert influence, and influence is what it's all about, you need to get up to date with social media.
Churches shouldn't be the last to embrace new technology; they should be leading the charge. Pastors who step ahead and grab social media by the horns will see fruit in the field of influence and be able to manipulate customers more efficiently than those who sit back and cling to their Bibles and hymn books.
We need to intentionally go out and give intentional pithy maxims on Facebook, post some intentional cool church photos on an intentional My Space page, twitter what we are intentionally doing every fifteen minutes and start REAPING!
Get with it, people!
Only by mastering social media will you be able to rub shoulders with other super leaders. How can you know what other leaders are doing if you're not twitting them and reading their twit feeds? You need to be able to learn what works and what doesn't from other business-driven church leaders, especially the big ones. So, it's time to get out there and connect!