essence of what faith is all about: Image.
Instead of prayer meetings, groups should gather to discuss logos and slogans. Instead of Bible studies, we should emphasize what makes us what we are. After all, it's all about what it's all about!
Jesus spent more time on introspection than anything else. He constantly admonished his disciples to look within and find the logo that best described each of them. Outreach? Naw. It's time to be more inwardly-focused!